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Part 2 of Our 5-Year Mission

In the next five years Immortalitea will connect and engage 50,000 tea lovers with the craft of teas and herbs and the people who make them. In the first part of our five-year mission we focused on the people who grow our teas. In the second part of our mission statement we focus on you, the customer. Hopefully, if you’ve been following our emails, you’ve understood that I feel our best customers are well-informed customers. We sell amazing teas and herbs and I take great...

Mission 1 and the defintion of "Sustainability".

Last week I shared our new mission statements with you. This week, as promised, I’m explaining our 1st mission a bit more in depth so you might better understand what we aspire to. Let me start by reiterating the first mission; In the next 5 years Immortalitea will create sustainable livelihoods for 100 family tea and herb farms and their workers I chose 5 years as the time frame for both of our mission statements because it’s far enough out that we can accomplish big...

It about more than just a great cup of tea....

I believe in the power of words. Stating clearly what you want or hope to achieve is a powerful way of transforming a dream into reality. I like to think that the tradition of News Years resolutions comes from this practice. From a practical perspective, it is also useful. Once a goal is stated you can create a plan to achieve that goal, measure your success and engage others who also feel that goal is meaningful in helping to achieve it. I’ve spent much of...

Why do we call it “Royal” Breakfast Tea?

Imagine with me a pivotal moment in history. It is 1986. England has only recently agreed return Hong Kong to Chinese rule, a move widely criticized by British conservatives and perceived by much of the world as the dying gasp of the British Empire.  Queen Elizabeth II has been invited to visit China making her the first British monarch ever to set foot on Chinese soil. Tensions are high and the cultural differences have everyone involved walking a diplomatic high wire. The Western press has...

The 'Eyes' Have It.

A customer asked me recently for advice about how to make sure your water is at the right temperature. Honestly, these days an electric tea kettle with an accurate thermometer is inexpensive and easy to find. That’s what I use. Alternately just use any kitchen thermometer, the same instant-temp thermometer you may have for checking meat temperature will work fine or a candy thermometer But when all else fails, the Chinese tea classics tell us the proper way to judge water temperature by eye.  The Record...

You May Be Washing 95% Of The Health Benefits Of Your Tea Down The Drain

Americans have an iced tea obsession. 85% of the tea consumed in the USA every year is prepared cold. So it’s not a big surprise that one of our most frequently asked questions is, “Can your teas be consumed as iced tea? For all of our teas, the answer is an emphatic “yes” but, being a science kind of guy, I need to throw in a caveat. “Yes, but be sure to prepare it correctly.” Incorrectly prepared iced teas (yes, Uncle Si, I’m talking to...

5 Surprising Ways To Live Longer

Longevity is a particular area of interest of mine both professionally and personally. It is an area fraught with misinformation. Some of the misinformation is propagated for commercial reasons, but a lot of it is just because the science of longevity is really just getting started. Here’s a quick list of longevity facts that may surprise you 1. It's not about the genetics, it's about the epigeneticsEpigenetics is a relatively new field of investigation in science. It is the study of genetic traits that can...

Dandelions - The Tasty Weed!

This time of year dandelions are in bloom in many parts of the country. They always remind of two things, my big sister and one of my favorite herbal teas. My sister, is three years my senior. That’s a perfect age difference for me to drive her crazy our entire childhood. She got stuck babysitting me far more than she would of liked and when she wasn’t babysitting, I was following her around anyway.She’s a pretty awesome big sis, but once in a while she...

Beginner's Guide to Pairing Tea With Food

I have mixed feelings about codifying things. I’m strongly in the “rules are made to be broken” camp but I also think people are basically well-intentioned and that most rules were initially created for a good reason. I picture a harried kindergarten teacher with a water-color painting activity. She’s got a room full of bright, wildly creative young minds. She doesn’t want a lot of rules to constrain them but, after about the tenth time little Jimmy soaks a fellow classmate in chartreuse, she has to...

The World's Most Expensive Tea

How much does the most expensive tea in the world cost per cup? About $147 for a ridiculously small cup! Watch the short video below to find out why it's worth so much.   If you enjoyed this video please like or share so I know you liked it. It seems every week I read another news story from some food critic reporting on his or her sublime experience drinking “the world’s most expensive tea” or “the latest exotic tea” This week I received a...